SEN Design Group – Kitchen & Bath Business Institute and SEN University help industry professionals master business operations
SEN Design Group, the nation’s premier kitchen and bath industry buying group and business education resource, is launching two new initiatives to help industry professionals grow their businesses. Kitchen and Bath Business Institute (KBBI) is a comprehensive resource aimed at helping kitchen and bath business owners across the industry develop strong operational foundations, while SEN University offers exclusive business and sales curriculum specifically for members of SEN Design Group.
With these two new offerings, SEN Design Group provides business owners the opportunity to invest in essential business skills and grow their company, whether they have reached a high level of success or are at the start of their company’s growth. Participants will learn from expert featured business and industry speakers and SEN Design Group’s leadership team, comprised of industry professionals with more than 140 collective years of experience.
“There is a surplus of design courses and training in the kitchen and bath industry, but the same cannot be said about business education and operating technologies. With the newly launched KBBI and SEN University, SEN Design Group is dedicated to taking the kitchen and bath industry a step further by guiding owners through practical business solutions and introducing them to innovative technologies.”
Jenny Catalano, COO at SEN Design Group
Kitchen and Bath Business Institute
KBBI’s extensive, year-long curriculum is open to the entire kitchen and bath industry and includes webinars, training sessions, Lunch ’N Learn events, and roundtables designed to help them build a strong operational foundation in the kitchen and bath business. The industry-specific curriculum focuses on essential financial, sales, and technology topics for actionable takeaways in productivity and income generation. It also includes interactive discussions of common issues impeding full sales potential, best-practice solutions, and success strategies. KBBI offers two education tracks: The Business/Owner Track and the Sales/Designer Track. In addition, there is an option to add the Premier 4-day Executive Business School program.
- The Business/Owner Track highlights industry-changing technology, webinars, business training programs, access to online video library, live workshops on how to improve your business’ reputation, leveraging social media platforms, energizing teams and more. Curriculum also includes fundamentals of profit planning and online sales roundtables. By leveraging critical education programming from the DesignAlign™ platform — featuring the Good-Better-Best (GBB) Interactive Sales Tool — the curriculum maximizes the upward trajectory in company performance.
- The Sales/Designer Track targets professional one-on-one interactions and sales leadership strategies. Workshops demonstrate how to set up a successful first customer meeting and tips to host productive virtual meetings. KBBI webinars focus on how to win over clients and increase sales, dramatically improve customer experience, and maximize year-end sales. The year-long course also includes full day classes on kitchen design and online sales roundtables.
KBBI courses are packaged into a full year curriculum and the full package pricing represents an 80% savings over purchasing single courses individually.
SEN University
In addition to KBBI, which is offered to the greater kitchen and bath industry, SEN Design Group is offering exclusively to its members additional, extensive business learning opportunities through the newly launched SEN University. SEN University is designed to equip today’s kitchen and bath professionals with leading-edge knowledge and skills to prepare them for tomorrow’s dynamic business environment. SEN University offers a robust schedule of learning with Business/Owner and Sales/Designer tracks that feature 90-minute or 60-minute live workshops, exclusive executive courses available only to SEN members, full-day classes focused on kitchen design and sales, a premier 4-day executive business school, and much more. All SEN University curriculum is included at a substantial savings as a benefit for members of SEN Design Group.
Additional SEN Design Group Education Resources
The two recently launched education programs add in-depth business knowledge to SEN Design Group’s complete suite of business education offerings, which include:
- SEN Business School Designed for owners, partners, general managers, and business/office managers who wish to gain critical financial, business management, and marketing knowledge to realize their company’s full profit and growth potential and sustainability.
- Profit Plan Business School Enhancing participants’ understanding of budgeting, projecting revenue and profit planning to help members maximize returns. Participants walk away from the program with a completed 3-Year Budget & Strategic Profit Plan.
- Kitchen Design A two-level training program for kitchen and bath designers. The first level aims to increase sales capabilities. Classes cover basic understanding of cabinet construction, kitchen planning, job estimating, and more. The advanced level is a refresher course in kitchen design for sales designers. This level takes a deeper dive into space planning along with creative design solution examples, construction considerations and a roadmap for securing a quick commitment from the prospect. The course also offers valuable training for designers who function in a support role and want to take their skill to the next level.
- Project Management 2-Day Course A training course, exclusive to SEN members, examines best practices of the fundamentals of remodeling project management including project planning, project cost management, risk management, personnel management, quality assurance, record keeping, and communication and client satisfaction.
Other benefits of SEN Design Group membership include increased purchasing power from vendor partners through the SEN Buying Group, a suite of business and marketing education resources and programs, national conferences, industry networking, and more. Learn more about membership at https://sendesigngroup.com/members/.
About SEN Design Group
SEN Design Group is the industry’s premier membership-based, business education, DesignAlign™ selling system technology resource and buying group for independent kitchen and bath business owners, including showrooms, dealers, and design-build firms. As a 26-year-old professional organization, SEN has nearly 200 members nationwide and growing. It has more than 50 quality vendor partners in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, accessories and business services who offer their products and services to SEN membership at preferred group rates. SEN’s vision is to empower its members to accelerate growth and improve their bottom line. Learn more about becoming a member or vendor partner at SENDesignGroup.com.
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