Digital Marketing Workshop – Learn proven social media tactics and critical lessons to outpace your competitors with this Kitchen and Bath Business Institute class
SEN Design Group, the nation’s premier kitchen and bath industry buying group and business education resource, is accepting registrations for the online workshop Digital Marketing Masterclass: Overhaul Your Digital Footprint and Outpace Your Competition to be held Tuesday, May 11, at 3:00 pm EST. The 90-minute workshop is a key component of SEN Design Group’s Kitchen and Bath Business Institute (KBBI) which is curated specifically for business owners and industry leaders.
In this industry-specific workshop, participants will learn a variety of digital marketing strategies including which social media platforms are best to target, how to avoid common website mistakes that push customers away, how to manage negative reviews, steps to earn more 4 and 5-star reviews, and the top 5 social media missteps that can harm a business. The workshop will be conducted by best-selling author and digital marketing expert Corey Perlman, from Conversion-omics. Perlman has over a decade of experience helping businesses such as Sysco Foods, Dale Carnegie Training, and The PGA Tour.
“The power of digital marketing to influence kitchen and bath sales cannot be ignoredWhether business leaders are looking to generate leads, stay ahead of the competition, promote their services, or mitigate a crisis that is impacting the business’ reputation, our digital world is the arena for a large portion of the remodeling industry today. With this course, we at SEN Design Group want to equip our members with the tools they need to manage their reputation online.”
SEN Design Group’s Chief Operating Officer, Jenny Catalano
KBBI is an extensive, year-long curriculum open to the entire kitchen and bath industry and includes webinars, training sessions, lunch ’n learn events, and roundtables in a convenient subscription format designed to help them build a strong operational foundation. The industry-specific curriculum focuses on essential financial, sales, and technology topics for actionable takeaways in productivity and income generation. It includes interactive discussions of common issues impeding full sales potential, best-practice solutions, and success strategies. KBBI offers two education tracks: The Business/Owner Track and the Sales/Designer Track.
The Business/Owner Track highlights industry-changing technology, webinars, business training programs, live workshops on how to improve your business’ reputation, leveraging social media platforms, energizing teams and more. Curriculum also includes fundamentals of profit planning and online sales roundtables. By leveraging critical education programming from the DesignAlign™ platform, featuring the Good-Better-Best Interactive Sales Tool, the curriculum maximizes the upward trajectory in company performance.
The Sales/Designer Track targets professional one-on-one interactions and sales leadership strategies. Workshops demonstrate how to set up a successful first customer meeting and tips to host productive virtual meetings. KBBI webinars focus on how to win over clients and increase sales, dramatically improve customer experience, and maximize year-end sales. The year-long subscription also includes full day classes on kitchen design and online sales roundtables.
In addition, there is an option to add KBBI’s premier 4-day Executive Business School program – the foundation of all business owner education. KBBI courses are packaged into a full year curriculum and the full package pricing represents an 80% savings over purchasing single courses individually.
About Corey Perlman
Bestselling author of eBoot Camp! and speaker Corey Perlman helps businesses succeed through digital marketing. As the owner of Impact Social Inc., Corey Perlman has been at the forefront of digital marketing for over 10 years. He started his career with the eCommerce Division of General Motors, before launching his consulting and speaking business in 2009. Since then, he has worked with such notable brands as Sysco Foods, The American Healthcare Association, Dale Carnegie Training and The PGA Tour. As a keynote speaker, Corey Perlman delivers results with his engaging interactive talks that are always tailored to serve his client’s individual needs. He is continually rated as a top speaker by companies big and small. Learn more at https://coreyperlman.com/
About SEN Design Group
SEN Design Group is the industry’s premier membership-based, business education, DesignAlign™ selling system technology resource and buying group for independent kitchen and bath business owners, including showrooms, dealers, and design-build firms. As a 26-year-old professional organization, SEN has nearly 200 members nationwide and growing. It has more than 50 quality vendor partners in cabinetry, appliances, plumbing fixtures, decorative hardware, closets, lighting, bathroom products, flooring, tile, accessories, and business services who offer their products and services to SEN membership at preferred group rates. SEN’s vision is to empower its members to accelerate growth and improve their bottom line. Learn more about becoming a member or vendor partner at SENDesignGroup.com. KBBI education tracks are available to subscribers only — find out more at https://sendesigngroup.com/kitchen-and-bath-business-institute/
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