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The death of McMansions and the dawn of designed luxury homes

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The death of McMansions and the dawn of designed luxury homes

by Lisa Pollinger
March 22, 2022
in Planning & Design
RWES RWES RWES

The early late 90’s and early 2000’s marked the age of the McMansion in American real estate. The McMansion term was coined to generally denote oversized cookie cutter homes with no clear architectural style that prized superficial appearance and sheer size over quality.  These were typically mass produced in suburban communities and marketed to upper middle-class Americans who were looking for large homes and a way to show off their economic success.

Fast forward to 2022, Patrick Pastella, CEO of PASTELLA BURNS – a full-service architectural design and building firm based in Bucks County, PA, – says the luxury real estate market has shifted towards customization and individualization that puts premium value on aesthetic and design over size.

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Pastella continues, “This is even more true in the last two year of the pandemic reality where our homes have become the main settings of our lives including where we work and where our kids study.”   Because people are working more remotely and spending more time at home, they are choosing to relocate to towns that better suit their lifestyles and choosing homes that are more livable, architecturally interesting, and representative of their style. 

For the most part, these individuals are seeking homes that have more contemporary or modern architecture.  However, these homes are relatively hard to find especially in an unprecedented booming market marked by low housing inventory.  To get what they want, homebuyers are increasingly choosing to either purchase land to design and build a custom home or buy an existing home and renovate to meet their needs.

According to Pastella:

  • Custom luxury homes are in demand and are less defined by size and more for being highly designed with modern amenities and aesthetics. 
  • Savvy buyers should look for homes that are good candidates for a major redesign and renovation.  These include things that you can’t change like acreage, topography, mature trees, and neighborhood.  Almost everything else can be changed especially when working with a great home designer.
  • Details matter in luxury homes.  Proper scale, traffic flow, indoor-outdoor living, interesting material selection are examples of components that go into crafting luxury living.

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