As the COVID pandemic comes closer to ending, businesses and marketing professionals are fresh and ready to throw themselves into what could be a new era of marketing. Here are five trends that are expected to take over the world of marketing over
The Future of Marketing : Successful businesses don’t just focus on marketing in the present – they anticipate and prepare for future trends. This way, they stay ahead of the curve.
As the COVID pandemic comes closer to ending, businesses and marketing professionals are fresh and ready to throw themselves into what could be a new era of marketing. Here are five trends that are expected to take over the world of marketing over the next year and beyond.
1. Marketing decisions driven by data
Smart business owners and marketers don’t make decisions based on emotion. Now, they make decisions based on data. This data allows them to gain a clear understanding of what works and what doesn’t work. For example, a business can learn whether its email marketing campaign was a success or not. From here, well-informed alterations can be made.
For some businesses, making marketing decisions driven by data can be difficult, particularly if they are inexperienced. Hiring professionals to help you is a good idea – check out smartboost marketing agency for more.
2. More visuals, less text
Visual content is at the heart of nearly all effective marketing. Think of all the adverts you’ve seen over the years that made you feel emotion – that’s usually because of the visuals. The human brain loves colors and engaging imagery, which is why visual content is everywhere in marketing: it makes content more memorable and absorbable. The huge success of Instagram is a testament to this.
Therefore, visual marketing will continue to grow in popularity – whereas text-based marketing will see a decline in popularity.
3. Voice marketing
Over the past 5 years or so, there has been a large increase in people using voice commands to communicate with technology.
“Alexa, turn up the volume.”
Voice commands are convenient and save people from having to physically type. For example, your phone might be on the other side of the room, but you have a question you need to ask Google. Voice commands save you the effort of having to go and pick your phone up and type.
With that said, soon marketers are going to tap into the potential of voice marketing, which will likely see our device assistants start to market products, announcements, and other relevant factors to us.
Chatbots are currently growing in popularity – and this is only going to continue. The chances are, a chatbot has already helped you more than once while you’ve been browsing a website. By 2027, the global chatbot revenue is projected to be over 450 million U.S. dollars, which is nuts.
The reason why chatbots are going to become a huge marketing trend is simple: they reduce costs. Instead of paying employees to be customer assistants, businesses can simply use chatbots.
They do all the things a physical employee can, from directing consumers to the right place to promoting your latest offers.
5. A focus on Generation Z
As with everything in life, the old is eventually replaced with the new. Previous generations are getting older, and the new guys are coming through –named ‘Generation Z’, or ‘Gen Z’.
Generation Z is a creative, opinionated, and meme-obsessed generation. Although it is impossible to predict exactly how businesses will market to them in the future of marketing, it will likely be based around a highly personalized experience – with lots of visuals and customization options.
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